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Internet Marketing And Advertising For The Green Industry
By Adam White, Fri Dec 9th

How do you tap into the network of online advertising withoutwasting your money on advertising that can bring you littleresults? Advertising on the internet can be risky forlandscaping companies because you may be paying for someoneacross the country or the world to see your ad or website. Youneed localized advertising. You ask yourself, well how caninternet advertising be an effective way to advertise locally.Well let’s think about this for a second. Who is your targetaudience? It is either businesses or someone willing to pay forlawn maintenance or landscaping. These are the people who usethe latest technologies in everything they do. These are thepeople who go to the internet to find things they are lookingfor. They do this because they know that they will find the mostinformation about what they are looking for. You want proof? Howdid you find this article? You looked it up on the internet.This is the way people find what they are looking for now. Sothey go to the internet to search for landscaping companies intheir state or even their own town. Now you might be askingyourself, well I’m a lawn care company, not a landscapingcompany. Most people don’t know the difference. They believethat a lawn care company is the same thing as a landscapingcompany. So they search for landscaping companies in their stateand whatever website shows up at the top of Yahoo, MSN, orwhatever search engine they use, that’s the one that they aregoing to visit to find a landscaping company. What about theyellow pages? I can't tell you how many owners of landscapingcompanies have told me that they spend hundreds of dollars eachyear to be listed in the yellow pages and don't get any callsfrom their listing. I ask why they continue to spend the moneythere and it is simply because all the other companies arelisted. If you want to throw away money just because every othercompany does, throw it my way. I can

 

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